Reflecting our communities.

A typical Alberta Ballet subscriber is more likely to earn over $100k per year and more likely than the average Albertan to have a university degree. They are less likely than other Albertans to be married or to have kids. In both Calgary and Edmonton, subscribers tend to be older, accounting for some of the childless tendencies, while lower marital rates may be due to divorce or widowhood of older patrons.

This typical arts patron, however, is not reflective of the communities we strive to serve. We need to understand the diversity in the communities around us, so we can reflect it. Our recent work on anti-racism and Indigenous awareness means we must be more attentive to the communities often overlooked. The nine Alberta cities we’ve chosen to serve include significant (and growing) South Asian, Chinese and Filipino populations.

Understanding the make-up of these cities and their surrounding populations is a critical first step to authentically connect with our communities. This is especially critical in reconciliation with Indigenous peoples and nations.