Alberta Ballet’s four pillars represent its action plan. These pillars are how we activate our strategic plan. They uphold Alberta Ballet’s values, give legs to its mission and ensure we work toward goals that fulfill our vision.

THE PILLARS

1. ENERGIZE

Alberta-driven work delivered in more ways to more Albertans. To resonate with the communities we serve, Alberta Ballet is pursuing a strong local focus in its repertoire, its digital content and its artistic partners. Alberta Ballet’s priority is to energize programming and create new works in new ways for more Albertans. We will use new models to share dance. We will explore a new balance to our activities. This balance will help us achieve our vision to uplift Albertans in every community through dance. 

Initiatives: New Works; Dance Films; Story Creation

2. ELEVATE

Dance training is for everyone, and no institution in Alberta can deliver professional quality training in more studios and to more students than Alberta Ballet School. By increasing training opportunities across Alberta, more Albertans can find themselves in our professional school, and ultimately, on stage as Alberta Ballet dancers.

Initiatives: Talent Recruitment; Virtual Training; Partnership Programs; Scholarship & Financial Aid 

3. ENRICH

Our mainstage performances will be delivered alongside more robust community programming, in more communities across the province. We will meet audiences outside of the theatre with several ways to participate in shared dance experiences beyond buying a ticket to a performance.

Initiatives: Stewardship; Community Activations; Provincial Touring; Choreographic Workshops

4. EMPOWER

Our new strategy and vision require a very different way of working. We also need new resources to fund these objectives, especially given that performance income is expected to take a long time to recover. We need a stronger base of community support, and we will aim to build that support by reflecting those we serve. 

Initiatives: Students, Subscribers and Donor Growth; Community and Market Research; Data Management; Endowment